University of San Diego Detrimental Effect of Brand Anthropomorphization Paper
I’m working on a marketing writing question and need an explanation to help me understand better.
I attached an article below, could you please answer this question:
What perspective or worldview causes consumers to be more stringent or more lenient in their evaluations? Put differently, for whom is the negative effect intensified, and for whom is it weakened? And what is the explanation for these differences?
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