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University of North MENA versus American Promotional Practices Discussion

University of North MENA versus American Promotional Practices Discussion

University of North MENA versus American Promotional Practices Discussion


To what extent do you think the MENA consumer market is generally receptive to the typical promotion practices of American firms as you see them implemented in the American consumer market? To consider this question, I would recommend that you think about it in terms of content, channel, and perhaps even timing (e.g., for a social media post or television advertisement); you may find that culture, law, attitude toward America, and communications infrastructure may be relevant to the question. For the ME specifically, please recommend a possible celebrity endorser, background music (perhaps with a Youtube link), and other content features which could all be incorporated into a promotional message; ensure you defend your choices here, assuming that the advertiser generally seeks a positive mental, emotional, and behavioral response among message recipients.

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