University of California San Diego Motorcycle Helmet Design Alternative Analysis PPT
Your new product will target a wide commercial user market. Its design will include at least three different models addressing selected segments of the market. (Note: The four basic types of market segmentation are: 1. Demographic Segmentation 2. Psychographic Segmentation 3. Geographic Segmentation 4. Behavioral Segmentation) See the articles below to learn about market segmentation:
There are currently no major competitors for your radically new, improved conceptual
design. However, it is estimated that you must have your product in the marketplace within 32
months to gain a large share of US and international sales.
Your team needs to conduct
i. Requirement analysis
ii. Design analysis
iii. Functional analysis
iv. Design for manufacturing and assembly
v. Design for usability
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