Tencent Market Analysis and Marketing Campaign Paper
Marketing Campaign: Develop and present a campaign for Tencent to increase sales of an existing product, and present to the class as if they were leadership decision-makers at the company/organization. Campaign plan document and presentation must include: an executive summary, creative brief, SWOT and market analysis, strategy, goals, metrics, audiences, channel mix, media buying, and other relevant components.
This paper should be 5-7 pages, double space. You can cite references from online.
You should do lots of research to know what is Tencent before you start writing.
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