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Strategic Management in Improving the Performance Marketing Plan

Strategic Management in Improving the Performance Marketing Plan

Strategic Management in Improving the Performance Marketing Plan


 Marketing Plan

Marketing Strategy

  • Target Market – Who is it?
  • Marketing Mix
  • Product Strategy
  • Distribution Strategy
  • Price Strategy
  • Promotion Strategy
  • Target Market
  • Marketing Mix: (marketing mix or 4P’s of your SA)
  • Product: describe in detail (packaging, features, contents, flavors, size etc.)

Place: distribution channel, (i.e. drug stores, internet, non-traditional retail outlets etc.) & extent of distribution, (i.e. national/regional/single market), which methods and why did you choose them?

Promotion: (advertising, PR, promotion, personal selling) which method or combination of methods did you choose and why, if advertising, which type of media and why?

  1. Pricing: (what is your pricing strategy and your rationale?)
  2. Target Market: (Who is it? Who will be buying your products or services?) Explain each section of the Marketing Mix for your company.
  3. Implementation Plan
  4. Evaluation & Controls
  5. Incorporate Christian worldview. Implement 1 biblical passage. In 100 words, choose appropriate scripture and discuss how that scripture fits into the development of your Marketing Mix.

Conclusions and Recommendations from a Christian Worldview.

  • Implement 1 biblical passage. Conclude your marketing plans with God. 

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