Southern New SMART Goals Creative Strategy Statement and Creative Brief HW
Forthis assignment, you will complete and submit the worksheet linkedbelow. Note that in the final project, these elements will be submittedin essay format, as outlined in the final project guidelines linkedbelow.
To complete this assignment, review the following documents:
I included Milestone 1 workbook too
Milestone 1 Feedback
Thisweek, you provided an overview of the company, which includes valuableinformation needed to build your IMC strategy. You provided thecompany’s history, background, and positioning for growth. You developeda SWOT analysis that highlights your products strengths andopportunities so to place it effectively in the marketing place, whileexamining weaknesses and threats. You also identified your target marketand their media consumption behaviors. Good job. Remember, later youwill present this information in a larger report and in essay style.However, you provided information in the report that needs citations
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