SEU Planning to Start an Online Marketing for Restaurant Chain Analysis HW

Description

You are planning to start an online marketing for your KSA based restaurant chain named as “Al-Mataam.”

Create a mind map to identify the essential procedures to carry out an Internet marketing for “Al-Mataam”. [Note: Mind map must be up to three levels]
Develop a decision tree to help your online customer to determine what meal to buy from “Al-Mataam”. You may use any attribute you wish (cost, calories,) type of food (Veg, Non-Veg (chicken, Mutton, beef, or Fish)) Regional Food (Arabian, India, Turkish, Chinese, etc).
As a CEO of “Al-Mataam” you have to hire a Restaurant Manager for its Riyadh location. You have shortlisted the following five candidates with their skill set.

	Yousuf	Amal	John	Ahmad	Julie
	Experience in Year
Experience of Restaurant	5	2	3	0	1
Knowledge of service industry	5	4	4	5	3
Business Development Experience	1	3	2	4	4
Leadership Experience	2	2	1	2	3
Computer proficiency	Good	Average	Good	Poor	Excellent

a. Rate each criteria on a scale of 1-5. In this case, 1 is less important and 5 is most important. Based on the weightage and criteria identify the most suitable candidate.

More clear versions of the table in the attachments***

Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

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