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Saudi Electronic University Saudi Armco Sales and Promotion Letter Paper

Saudi Electronic University Saudi Armco Sales and Promotion Letter Paper

Saudi Electronic University Saudi Armco Sales and Promotion Letter Paper


Consider yourself a marketing manager working in a Saudi Company. Your company has just launched a new product. The CEO asked from you to send a sales and promotion letter to the most important client of the company. This is to present the new product and persuade the managers to purchase it.

  • Select any real product/service from Saudi market that you want to study.
  • Write a sales and promotion letter to the most important client (preferably choose business-to-business example) of your company. Try to persuade the managers of this client-company to purchase the product by respecting the following instructions:
  • Use some visual aids for the presentation of the product and its features (pictures, graphics, flowchart, cutaway …)
  • Spark the imagination and curiosity of the client
  • Announce the new product/service of your company
  • Describe the different attributers and features of the new product and its functionality, specificities, added value…
  • Express appreciation and goodwill
  • Specify exactly what the client should do to test or acquire the product and when


  • The sales and promotion letter must respect the form as studied in the chapter 8 (p.229).
  • The number of words of your letter should be from 700 to 1000.
  • Use a maximum of 2 visual aids.

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