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Penn State University ?Made in Warsaw New Porsche Ad Article Analysis Paper

Penn State University ?Made in Warsaw New Porsche Ad Article Analysis Paper

Penn State University ?Made in Warsaw New Porsche Ad Article Analysis Paper


Major Essay 2 – Rhetorical analysis of an ad campaign (200)

This is your final major writing assignment in the course as serves as a culmination of all you’ve learned. You will choose an advertisement campaign from either your native/home country or the U.S. and, with appropriate research (which will be demonstrated in class) are to produce a 5-7 pages formal rhetorical analysis (consider ethos, logos, and pathos), where you cite at least 2 sources. In this assignment, you will analyze the company and product, and their intended audience and purpose; you will then discuss how they appeal to ethos, logos, and pathos in a way that successfully (or not) appeals to the viewer (their audience).

Primary source change into this video:

Secondary: (链接到外部网站。)

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