Penn State University ?Made in Warsaw New Porsche Ad Article Analysis Paper

Description

Major Essay 2 – Rhetorical analysis of an ad campaign (200)

This is your final major writing assignment in the course as serves as a culmination of all you’ve learned. You will choose an advertisement campaign from either your native/home country or the U.S. and, with appropriate research (which will be demonstrated in class) are to produce a 5-7 pages formal rhetorical analysis (consider ethos, logos, and pathos), where you cite at least 2 sources. In this assignment, you will analyze the company and product, and their intended audience and purpose; you will then discuss how they appeal to ethos, logos, and pathos in a way that successfully (or not) appeals to the viewer (their audience).

Primary source change into this video:

Secondary: https://www.thefirstnews.com/article/made-in-warsaw-new-porsche-ad-produced-in-warsaw-released-as-luxury-car-sales-pick-up-speed-around-the-country-7107 (链接到外部网站。)

https://newsroom.porsche.com/en/2019/products/porsche-911-carrera-coupe-cabriolet-eighth-generation-18248.html

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