Offline marketing

Question Description

Answer the question with careful research and references about OFFLINE MARKETING

What is this and why it is important?
What’s the customer behavior in this area?
What do you know about these customers (customer data)
How do you marketers leverage data to improve performance now?
What’s needed further to get to ever better performance? What additional data?
What’s the latest development in this area from a customer intelligence perspective?

3 PAGES MINIMUM

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