MCC The Pink Tax Gender Based Discrimination & Profit Maximization Discussion

Question Description

I’m working on a sociology discussion question and need an explanation to help me study.

The Pink Tax + Pink it & Shrink it

The Pink Tax refers to costs women pay simply by virtue of being a woman. There are three main categories these costs fall into:

- Being charged more for the same items targeted towards women (e.g. the exact same razor pack as mens but fewer razors in the pack and a “feminine” color/packaging).

- The cost of feminine hygiene items (e.g.; tampons and pads) and frequently birth control.

- Being charged more for items or services (being charged more for a car or car repairs, dry cleaning, house repairs…)

Find an article or video discussing the pink tax or the marketing strategy “pink it and shrink it” to familiarize yourself with this concept.

Discuss how the pink tax differentially affects people based on social class, race and nationality.

Research what is being done world wide to eliminate the inequality produced by aspects of the pink tax and discuss which solutions you think will be most effective and why.

Cite all sources.

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