Assignment-1

Learning Outcomes:

• Analyze marketing opportunities using environmental scanning market data, measurement, and analysis.
• Explain issues pertaining to marketing environment both internally and externally.
• Demonstrate an understanding of the global competitive environment and the changing marketing practices.
• Ability to formulate marketing strategies that incorporate psychological and sociological factors that influence consumers.
• Ability to carry out objective and scientific analysis of consumers’ needs and wants.

Assignment-1

CRITICAL WRITING

From the real national market, select any company of your choice, wishing to go global. Critically analyze the chosen company based on the following questions.

Questions:

• What variables need to be considered while developing a list of potential countries?
• Describe the four steps a firm should take when it is considering going global.
• Discuss at least three challenges that a company may face in the early period of expansion.
• Describe the three main categories of market entry strategies.

Notes:

The choice of the company and the selection of countries must be based on referenced information. (Why did you select the country and the company?)

The company should be one of the below: (If you have other choice you can suggest first before writing)

1- Amazon .

2-Uper .

3- Marsool .

4-Noon

This assignment required a person who is has experience in Saudi Arabia market. Also I recommended to have assigment with easy words to understand.