MAR4613 St Petersburg College Nike Marketing Research Paper
The purpose of marketing research project is to find a business or marketing problem, research it, put out a survey on it, and analyze the findings using software.
MAR4613 Project Overview Video http://youtu.be/klbwMLnNh_I
Choose a topic, research it, and create a 6-page (or more) marketing research proposal. (You may ask for permission to work with a partner/small team or individually. Non-contributors are penalized.)
You may not choose an app as your project, as it is unfeasible; you may, however, choose to create or grow a blog or social media community.
You may choose a project topic that offers a current solution to a problem or target customer need, such as a product you are dealing with in your work life, a service you could feasibly provide now or in the future, or for a company or nonprofit organization. (You may not choose an app as part of your recommendations, as it is unfeasible; you may, however, choose a blog or social media community.)
Full Project Directions:
1. Statement of the problem (1-2 paragraphs).
2. Literature review (3+ paragraphs).
3. The research objectives (~1 page).
4. The research method (1-2 pages).
5. Preliminary findings (~2-3 pages).
6. Conclusion (2-3 paragraphs).
7. 4+ references reference list. Include at least 5+ in-text cited facts in your paper. (See Purdue Owl APA for more.)
Ex. 1: https://docs.google.com/document/d/1HisjaS8SLS8JplmNTGiy_YXaFsxKhYBJITuwSPaHynM/edit?usp=sharing
Ex. 2: https://docs.google.com/document/d/17qUBSL_gamqrsfgwR1jtEUnQ-3m2-7hd76fKUiewPqs/edit?usp=sharing
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