Florida International African American Enslavement Speech Act Theory Paper

Description

Choose either Exercise 1 or Exercise 2 (NOT both):

Exercise 1

1. 1. From the following list choose a generation or social class.
  2. Locate a research study in any of the following journals using the FIU Library e-journal database (Links to an external site.): Journal of Consumer Research, Consumer Culture Theory, Journal of Consumer Behaviour, Journal of Behavioral Studies in Business, International Journal of Marketing Studies , or Research in Consumer Behavior.
  3. Post a summary (300 words) and citation of a research article related to marketing to this population.

- - - Pre-Depression Generation
    - Depression Generation
    - Baby Boom Generation
    - Generation X
    - Generation Y
    - Generation Z
    - Upper Americans
    - Middle Americans
    - Lower Americans
    - Other generations or Social Classes welcomed.

Exercise 2

1. 1. From the following list of subcultures, choose one.
  2. Locate a research study in any of the following journals using the FIU Library e-journal database (Links to an external site.): Journal of Consumer Research, Consumer Culture Theory, Journal of Consumer Behaviour, Journal of Behavioral Studies in Business, International Journal of Marketing Studies , or Research in Consumer Behavior.
  3. Post a summary (300 words) and citation of a research article related to marketing to this population.
    - African-Americans
    - Hispanics
    - Native Americans
    - Asian Americans
    - Asian Indian Americans
    - Arab Americans
    - Religious Subcultures

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