Discussion Question: Social Media Metrics

Question Description

This is a discussion question and needs to be in your own words so therefore no references are needed.

Discussion Question:

What are some of the metrics that tie back to engagement, promotion, and conversion, respectively? How do you think these metrics tie back to engagement, promotion, and conversion? Why do you think these metrics are important?

How can those metrics help businesses use social media effectively? Justify your response.

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