Prepare a PSA for the digital media:

Some “classic” PSA topics might include:

• Wear your seat belt
• Check the batteries in your smoke detector
• Don’t let friends drink/drive
• Don’t text/drive
• Get your child immunized
• Get your flu shot
• Volunteers wanted

Remember the PSA is a tool of non-profits but for-profit organizations can use them to share messages in the public interest. As I’ve mentioned before, if Ford Motor did a “wear seat belt” campaign, it would be public service and could be shared via PSA.