Prepare a PSA for the digital media:
Some “classic” PSA topics might include:
- Wear your seat belt
- Check the batteries in your smoke detector
- Don’t let friends drink/drive
- Don’t text/drive
- Get your child immunized
- Get your flu shot
- Volunteers wanted
Remember the PSA is a tool of non-profits but for-profit organizations can use them to share messages in the public interest. As I’ve mentioned before, if Ford Motor did a “wear seat belt” campaign, it would be public service and could be shared via PSA.
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