Your Perfect Assignment is Just a Click Away
We Write Custom Academic Papers

100% Original, Plagiarism Free, Customized to your instructions!

glass
pen
clip
papers
heaphones

Case Study Jessica Lynn is the Director of Research for a TV duopoly in a medium-size southeastern market.

Case Study Jessica Lynn is the Director of Research for a TV duopoly in a medium-size southeastern market.

Jessica Lynn is the Director of Research for a TV duopoly in a medium-size southeastern market. Lynn has access to a variety of research data, including the Nielsen local report as well as qualitative reports from Simmons and VALS. Yet Jessica was convinced they were missing data from the reports, so she scheduled a meeting with her Station Manager, Mark Schwartz, to discuss the matter.

“I’m not suggesting we drop any of these efforts, but that we consider putting some resources into doing our own local research,” she began. “According to Nielsen, we have few younger people in the 18 to 25 demo- graphic watching any television outside of prime time, and our Rentrak data confirms this trend. As such, several key advertisers targeting this demo are reluctant to buy time in other dayparts.”

Schwartz trusted the instincts of his Research Director; she had proven to be a valuable asset in her time with the stations. “OK, I’ll find some funds to get you started, but it won’t be much—maybe around $15,000 max,” said Schwartz. “You are going to have to do this with limited resources until we see some tangible results. What’s your plan?”

Take the role of Lynn and generate some ideas to collect some low-cost research data for the stations that could tap into the viewing preferences of the 18–25 demographic. What are some possible options? What methodologies might be considered to obtain some data? How could the Internet and other digital platforms be used to acquire the data the manager is interested in?

The book is Management of Electronic and Digital Media by Alan Albarran

We offer the best custom essay writing services at an affordable rate. We have done this assignment before, we can also do it for you.

Order Solution Now

Our Service Charter

1. Professional & Expert Writers: Essay Pillars only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed of papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Essay Pillars are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Essay Pillars is known for timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit in all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Essay Pillars, we have put in place a team of experts who answer to all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.