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Business Model Canvas

Business Model Canvas

Overview

The elevator pitch was a success! Senior management believes they  made the right choice in giving you the title of CIO and putting you in  charge of seizing new opportunities in the marketplace.

Scenario

While the pitch conveyed your good idea, it was just that: an idea.  You now have to test the feasibility of your idea. However, before you  create a complete business model canvas (BMC), you want to quickly  identify key elements needed to take your product or service idea to  market.

In doing so, you will assume that all components of the BMC are at  the fingertips of your project team. For example, you will have to work  with the marketing and sales departments, and perhaps outside vendors  and suppliers, to promote, advertise, and sell the product or service.

The Business Model Canvas Template you complete in this assignment  will serve as the groundwork for the more detailed PowerPoint slide deck  you will create in Milestone Two. As with any well-executed project, a  former project manager experienced in such product-to-market initiatives  has agreed to assess your complete BMC slide deck, which you will  submit in Module Five.

Prompt

For this assignment, consider the company you have selected and the  work you have completed so far to further your business idea. Then,  complete the Business Model Canvas Template linked in the Guidelines for  Submission section with your assumptions about the key activities for  your business idea, product, or service. Specifically, you must address  the following rubric criteria:

  • Value proposition: Complete the Value Proposition  building block by describing the value of your business idea, such as  the customer need you are satisfying or the problem you are solving.
  • Front-stage considerations: Outline the segments  related to your potential customers, which include the Customer  Segments, Channels, and Customer Relationship building blocks.
  • Back-stage considerations: Make initial assumptions  about how your business will work. This includes completing the Key  Activities, Key Resources, and Key Partnership building blocks.
  • Financial considerations: Make reasonable  assumptions about the segments that will inform your profit projections.  These include the Cost Structure and Revenue Stream building blocks.

Guidelines for Submission

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