BSAD 380 HU Differences Between Domestic And International Trade Essay
Question Description
I’m working on a international trade multi-part question and need an explanation to help me learn.
Please answer the following questions in detail:
1. What are the similarities and differences between domestic and international marketing?
2. How do legal, cultural, and economic factors in your home country affect product policy for foreign firms?
3. What are the advantages and disadvantages of each pricing policy? Why do most international firms use market pricing?
4. The ethnocentric approach and the geocentric approach both suggest standardization of the marketing mix. What is the difference between these two approaches, if both lead to standardization?
5. Identify several products you think could be marketed in a variety of foreign markets with little customization. Identify other products that would clearly require customization.
Note:
1. Your assignment should be 3 – 4 pages in length and written in APA style format.
2. Separate title and reference page (minimum of 3 references)
3. Double spaced with 12 point Times Roman font and 1 by 1.5 margins.
4. Paraphrasing of content Demonstrate that you understand the case by summarizing the case in your own words. Direct quotes should be used minimally.
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