American InterContinental University Marketing Strategy Employed by IKEA Discussion

Description

Assignment Details

Companies spend a lot of money to reach the people who would be most interested in their product or service. Segmentation is a process that allows marketers to identify their target market.

Choose a company, and describe the target market of this company using at least 2 segmentation criteria (demographic, behavioral, psychographic, or geographic).

Responses to Peers

Read through your peers’ posts, and respond to a minimum of 2 of your peers. You can connect to your peers in several ways, including the following:

Consider the other ways that the company segments its target market other than the ways that were described in your peer’s original post.
Do you feel that the identified target market is the best target market for the described company? Why or why not?

In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Discussion Board Reminders:

Must have three posts: A Main Post and two replies to peers.
- First post: Either your main post or a reply to others must be posted before midnight CT (Central time) on Friday of each week.
- Second and third post: Must be posted on a different day from the first post.
Connect to Content: At least one post must refer to course learning materials. See the Academic Resource on Discussion Boards for help with connecting to the content.
Engaging in Class Discussions: For more information on making the most of your class dialog, review the Academic Resource on Discussion Boards.

Grading Rubric

Assignment Criteria	Proficient Descriptor	Points
Quality of Main Post 18 Points Total	Student’s main post meets or exceeds the following requirements: Responds completely to all of parts of discussion question (5 points) Communicates content information accurately and/or logically (5 points) Delivers a thoughtful response demonstrating insights and reflections (4 points) Connects to both key content concepts and personal experiences (4 points)	/18pts.
Response to Peers 16 Points Total	Responds to a minimum of two peers (8 points per response) Substantive response (4 points) Furthers the conversation with peers. Examples could include (4 points): Provides additional resources Connects to key concepts Shares personal or professional experiences Contributes new information or perspective Presents a competing viewpoint	/16 pts.
Support from Learning Resources 3 Points Total	At least one post refers to course learning resources.	/3 pts.
Professional Writing 3 points	Response is well-organized, clear, and free of grammatical and mechanical errors. Posts demonstrate courtesy and respect for others.	/3 pts.
Total	40 points possible	/40 pts.

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