American College of California Vision Statement Project
Hide Folder InformationInstructions
There is a sample template and a supporting YouTube video at https://youtu.be/rtbWVxYEgNA – Product Vision Board Introduction by Roman Pichler (7:00 min.)
Come up with a product idea that is based on a software solution (aka a “Digital Product”).
1.You will write a vision statement for your product.
2.In at least 2-3 sentences, describe your product idea.
3.Create a Project Statement. (Elevator Pitch Format)
Use this format:
FOR <target customers>
WHO <statement of need>
THE <product name>
IS A <product category>
THAT <key benefit, reason to buy>
UNLIKE <competition, alternative>
OUR PRODUCT. <differentiating statement>
4.List 10 of the major user features of this product.
This must be written from the viewpoint of the user.
- Do not list functional requirements (authentication, audit rules, transaction backout, etc.)
5. Create a Product Vision Board for your project.
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